Terlato Wines and the NFL’s San Francisco 49ers Team Up
Football and beer. For many fans, its part of their weekend standard operating procedure.
Terlato knew if they wanted to go head-to-head with beer at retail that they’d have to stand out, that they’d need to make a splash.
Together with our innovative supplier network designed and procured 49ers branded wine barrels and had them sent out and set up in the heart of wine country. Not only were the wines sales a success, but so were the cheese & crackers co-op sales from the top of barrel.