Terlato Wines and the NFL’s San Francisco 49ers Team Up

Displays

Football and beer. For many fans, its part of their weekend standard operating procedure.

Terlato knew if they wanted to go head-to-head with beer at retail that they’d have to stand out, that they’d need to make a splash.

Together with our innovative supplier network designed and procured 49ers branded wine barrels and had them sent out and set up in the heart of wine country. Not only were the wines sales a success, but so were the cheese & crackers co-op sales from the top of barrel.

100

Barrels
Created

12

Cases
Per Display

60

Gallons of Wine in
Standard Barrel

100

Barrels
Created

12

Cases
Per Display

60

Gallons of Wine in
Standard Barrel